“Bernays Worldwide” A media sponsor of Bahrain Film Festival.
Under this agreement, “Bernays Worldwide” offers media sponsorship for the festival in its first edition in 2021.
Bernays’s Chief Executive Officer, Mohammed Al-Hamoud, expressed his pleasure to have such partnership with “Bahrain Cinema Club” to sponsor the “Bahrain Film Festival” at the publicity level.
He commended the “Cinema Club” for choosing “Bernays Worldwide” as the media sponsor for the festival, for its expertise in the Gulf and Arab media market. He also encouraged this step, which will promote activities and events related to the cinema industry in the Kingdom of Bahrain.”
Under this agreement between “Bernays Worldwide”, and “Bahrain Cinema Club”, Bernays will be fully responsible for providing publicity, advertising, coverage on news, social media, managing all communication channels with local, regional & global media platforms related to “Bahrain Film Festival 2021”.
Al-Hamoud emphasized that: “Starting the film festival in the Kingdom of Bahrain – for the first time- will redefine the Kingdom’s place on the cinema map within the Arab Region. “This will boost the rate of cinema production in the region” he added
Al-Hamoud stated that the Gulf states’ cinema began to establish its stature ahead over the recent years, not within festivals only, it also included encouraging producing full- length films which are the costliest compared to the short ones that are broadly favoured by publics and cinema professionals.
In its statement, the administrations of “Bahrain Film Festival” and “the Bahrain Cinema Club” valued the cooperation with “Bernays Worldwide”, stating the key role “Bernays Worldwide” played in achieving the festival’s goals and delivering its message to the cinema audiences all over the Arab region.
It should be noted that “Bernays Worldwide” is one of the leading Public Relations organization, headquartered the Kingdom of Bahrain with solid partnerships with various international communication institution and has led many successful campaigns that addressed consumers behaviour, institutional communication and public relations at the Kingdom of Bahrain and the Kingdom of Saudi Arabia. Bernays expressed its honour for organizing the most prominent cinema event in the history of the Kingdom of Bahrain.