“Bernays Worldwide” and “Mm- brand” sign a strategic partnership with “Restatex” the major real estate Exhibition in Riyadh
A Bahraini Alliance consisted of “Bernays Worldwide” for Public Relations and Mm- brand, a specialist firm in innovating creative visual brand identities- signed a partnership with Restatex Riyadh Real- Estate Exhibition, which is considered the biggest forum of the real- estate and housing and financing investment decision makers all over the Kingdom of Saudi Arabia. Which will take place in Riyadh city from March 1st to March 4th, 2022, in Riyadh International Convention & Exhibition Centre. The Exhibition has many editions in Jeddah and the Eastern Province.
Under this partnership agreement, Bernays manages media alliances and partnerships with the most important audio- visual and print media companies in the region to offer a unique media coverage measuring up to this real estate outstanding event. Further, Bernays is going to handle all the institutional communications and public relations within the period of the partnership with the festival- organizing authority.
Mm- brand, in its turn- designed the new visual identity of the Restatex Expo and its events. Moreover, it set a strategy of identity, communication, and marketing plans for the exhibition that will have an effective role in designing the exhibition wards, halls for the internal events. Furthermore, it will offer many services in many fields in which it excels.
On his Commenting to the partnership, Mohammed Al Hamoud, the Chief Executive Officer of “Bernays Worldwide”, the Media and Public Relations Organization, asserted the importance of such a partnership that will have an effective and positive effect on the success of the Restatex Expo, that will be held for the first time after being necessarily suspended for Three years due to COVID-19 and the resulting closures and in real- estate market slump in general. Bernays will grant its expertise in the field of public relations and the institutional communication to form fruitful media partnerships with the most substantial media companies in the Kingdom and Gulf States; to cover the events of the exhibition through the different digital and traditional platforms in an exceptional manner.
It also will offer special media services for the companies participating in the exposition including real estate developers, marketing companies, investors, governmental authorities to help them with the media appearance professionally in addition to highlighting their services in a proper way to make their participation in the exhibition successful. Mohamed Maskati – the founder and the creative director of Mm- brand- expressed his pleasure to sign this agreement with Restatex- which is considered one of the most significant real estate exhibitions that seek to highlight the efficient role of the real estate sector in verifying diversity income sources and investment as one of the main goals of the Kingdom Vision 2030.